Combat misinformation
Review agricultural claims and promote information that can be checked against professional or institutional sources.
Practical technology for informed farming
Founded in 2025
Make better agricultural decisions with trusted digital tools.
AgriTrue brings together AI-assisted screening, land information, community verification, USSD access and practical agricultural guidance for farmers, researchers and communities.
AI
Visual screening
USSD
Accessible guidance
47
County-ready design
24/7
Digital availability
Founded in 2025
Trust-focused guidance
English & Kiswahili
Mobile-first access
Community knowledge
Why AgriTrue
Built to make agricultural information more useful and accessible.
Each tool is designed around practical farmer workflows—from identifying visible problems to checking claims, understanding land conditions and sharing local knowledge.
Localized insights
Explore county-oriented soil, crop and farming information designed for Kenyan users.
Visual screening
Photograph a crop or animal and receive AI-assisted observations, practical measures and escalation guidance.
Multiple access channels
Use web, mobile, USSD simulation, voice input and community tools from one connected platform.
Better farm decisions
Turn observations and records into clearer next steps instead of relying on unverified advice.
Community transparency
Share notes, comments and verified observations within an accountable agricultural community.
Crop health screening
Livestock observations
Soil information
Document screening
Voice assistance
Community verification
Crop health screening
Livestock observations
Soil information
Document screening
Voice assistance
Community verification
Explore the platform
Learn about AgriTrue
Farmer tools designed for practical use.
Choose the service that matches the decision you need to make today.
Community Notes
Share agricultural observations, comment on local experiences and review verified community knowledge.
Featured
Smart Analyzer
Take a photo of a crop or animal, or scan a farm document for AI-assisted screening.
Open analyzer
Know Your Land
Review available county-based soil, pH, crop and fertiliser information.
Farm Truth
Explore visual agricultural information, trends and decision-support content.
USSD & Voice
Simulate *456# or ask an agricultural question using text or microphone input.
AI Chatbot
Ask practical farming questions and receive concise agricultural guidance.
Our purpose
Help farmers distinguish useful information from harmful misinformation and act with greater confidence.
Our story
Learn more about AgriTrue
Technology should make trusted agricultural information easier to reach.
AgriTrue was formed in 2025 from a simple belief: farmers should not have to choose between inaccessible expert information and unverified advice. The platform combines practical digital tools with community participation to support more informed decisions.
Its journey began through agricultural innovation work in 2025, with a focus on combating fake inputs, misleading claims and unreliable farm information. From visual screening and land information to USSD, voice assistance and community notes, AgriTrue is designed to remain useful across different devices, connectivity levels and farming contexts.
Inclusive access
Mobile-first layouts, voice support and USSD-inspired workflows.
Responsible assistance
Clear reminders when professional inspection or testing is necessary.
How it works
Move from observation to an informed next step.
AgriTrue supports the process without pretending that digital screening replaces local professional expertise.
1
Capture or describe
Photograph visible symptoms, upload a document, select your county or write the agricultural question.
2
Review the guidance
Read the likely concerns, visible indicators, practical actions and limitations of the result.
3
Verify and act
Escalate urgent or uncertain cases to an agronomist, extension officer, veterinarian, laboratory or issuing institution.
The value of verification
A wrong recommendation can cost more than the input itself.
AgriTrue encourages farmers to verify claims before committing money, applying products or delaying professional intervention.
Review Community NotesThe risk
Unverified pesticide, fertiliser or animal-health advice may waste money, delay treatment or harm production.
The AgriTrue approach
Use digital screening for direction, then verify critical decisions with qualified local professionals and trusted institutions.
Learn and grow
Visit Research Hub
Knowledge for a more resilient agricultural future.
Featured learning
The power of sustainable farming
Sustainable practices combine soil care, efficient resource use, crop diversity and locally verified knowledge to support stronger farm systems.
Research
Understand the evidence behind agricultural recommendations
Review resources and practical knowledge that can support safer farm decisions.
Podcast
Listen to conversations on farming, technology and trust
Explore agricultural ideas in a format that works while travelling or working.
Support
Find answers about accounts, tools and platform use
Review common questions before contacting the AgriTrue support team.
Start with the right tool
Bring clearer information into your next farm decision.
Create an account, explore AgriTrue tools and verify important recommendations before acting.